This article is also posted in a shortened variation in Maine Biz Magazine.

The Blessing & Curse of Ambition

As an entrepreneur, you also have ambition, ideas, passion, and limited time for a to-do list that never seems to diminish.

If your superpower is making time stand still, the elusive balance between duty and life is attainable; otherwise, you are human, and reading another article about why you need balance will likely tip you over the edge.

I don't believe in buzzwords, either, however…

With 87.7% of entrepreneurs facing at least one mental health challenge and 68% experiencing burnout symptoms, the need for intentional self-care has never been more critical.¹

Yet only 33% of entrepreneurs take proper vacations, and 67% feel they don't have enough time for self-care activities.²

The statistics paint a stark picture: we're facing an epidemic of entrepreneurial exhaustion.

TheTechMargin is my startup and a lifeboat after hitting the burnout wall pretty hard in corporate tech.

Burnout is a sneaky phenomenon that creeps up on you.

A telltale sign of burnout is apathy for work that used to excite you.

The work has not changed, but you have likely failed to rest, and now the work makes you bitter and resentful or some other form of toxic thinking; pick your flavor.

Whether working for a W2 (paycheck) or building an online business, burnout will deplete your passion for the work you once loved.

What many don't realize is that 40% of entrepreneurs report feeling isolated and lonely, with 50% lacking a strong support system.³

Isolation compounds the burnout, creating a cycle where entrepreneurs feel disconnected not only from their work but also from their communities and support networks.

The key is prevention; if you are already in burnout, seek help from a professional or coach.

Therapy, a mastermind group, and one-on-one coaching brought me clarity.

Today, I am sharing a framework you can use to assess and improve your working relationship to work.

Rúna's Framework

My coach, Rúna, taught me The Four Pillars of Vitality.

The pillars consist of True Play, True Rest, True Work, and True Study.

This framework is designed for self-assessment and understanding when balance is lacking in your life, as well as for rebuilding in a way that works specifically for you.

We create balance by learning what motivates us and what recharges us. Why did you become an entrepreneur in the first place?

Likely, a desire for more agency in your life and work factored into your decision to blaze your trail.

Over time, however, the deadlines and meetings pile on, and we become controlled by externalities.

Unable to gain perspective on what we want and need, our normal shifts to a schedule full of commitments we don't want to commit to.

Play

Taking back control of your calendar is the first step.

Setting boundaries around scheduling will not limit access to new clients and business opportunities.

You will set an example to your clients and colleagues: healthy people lead healthy businesses.

With 37% of entrepreneurs struggling to disconnect from work during personal or family time, establishing these boundaries is crucial.⁴

Setting boundaries around your schedule creates space for the first pillar, True Play.

Dance, playing games with friends, and singing are examples of play; what counts as play will look different for each of us.

True Play is joyful and expansive, improving your outlook. Make time for it in your schedule, and joy will spill over into your work and life.

Current wellness trends emphasize what experts call "soft wellness" – gentle, joyful activities that prioritize presence over productivity rather than performance-driven exercise.⁵

Your True Play might mean joining a local dance class, taking up painting, or engaging in chess nights with friends.

The goal isn't to add another item to your achievement list but to rediscover activities that make you feel alive and connected.

Consider incorporating micro-wellness practices throughout your day, such as 10-20 minute creative breaks that serve no purpose other than to bring you joy.

Rest

Next, we need to talk about True Rest. We are not seesaws.

Therefore, balance is dimensional and not simply about the number of hours awake vs. asleep.

While sleep is essential, True Rest happens when you engage in activities that recharge your batteries, leaving you feeling balanced.

Going for a walk with my dog and listening to an inspiring podcast is a favorite activity I easily incorporate into my day.

I always feel more ready to get to work after taking some time outside in nature.

Like play, rest will look different for each of us.

Resting in this manner should help alleviate your stress, leaving your body and mind feeling energized and clear.

Modern rest also involves nervous system regulation – practices that help calm your autonomic nervous system after periods of high stress.⁶

True Rest ideas include breath-work, gentle stretching, or even strategic use of technology.

Health and mindfulness apps can help track your rest patterns and remind you to take breaks, with the global health app market reflecting entrepreneurs' increasing commitment to wellness.⁷

However, true rest often means creating digital boundaries, such as designated phone-free times, limiting evening screen exposure, and establishing tech-free zones in your living space.

Work

Ikigai, or True Work, is not necessarily what we do for a living.

Ikigai is a Japanese concept that represents work situated at the intersection of four quadrants: work we love, work we are good at, work that the world needs, and work that can be monetized.

True Work might not be your job or business, but if you are an entrepreneur, your work likely aligns with two or three of the components of Ikigai.

Whatever your vocation, your work will be enriched by balancing the Four Pillars of Vitality.

Exhaustion can impact the work you love if you neglect to strike a balance.

Maintain harmonious rather than obsessive passion for your work.

This distinction matters: when your work becomes an all-consuming obsession rather than a passionate pursuit balanced with other aspects of life, burnout becomes almost inevitable.

Study

A clue to discovering our True Work, True Study fascinates us and engages us to the extent that the external world becomes muted.

True Study strengthens our assimilative qualities.

The integration of True Study with True Work is a virtuous cycle, sparking innovative solutions through the assimilation of knowledge and practical experience.

True balance brings self-discovery, compassion, joy, and energy. Be gentle with yourself and enjoy the journey.

Warning Signs Inventory

Use the following self-inventory to ensure you are in alignment with your goals and self-image.

  1. Am I thriving? (Answer without self-judgment)

  2. Do I have command over my reactions to the events and people in my life? (i.e., do I lose my temper or become depressed, etc.)

  3. How is my energy level throughout the day?

  4. Do I have energy (and time) for the people and activities I love (if these are not already closely related to my work or work life)?

  5. Am I excited about what lies ahead this year?

  6. Despite wanting to stop because they are bad for my health (mentally and/or physically), do I continue behaviors such as drinking, eating junk food, and the like because I use them as comfort or relaxation from work?

  7. Am I getting exercise every day?

  8. When was the last time I was curious?

Use (and download) the list as a check-in and to help understand your benchmark for each of the areas that are important in your life.

Building Your Support Network

Beyond the Four Pillars, successful entrepreneurs recognize that they cannot—and should not—navigate this journey alone.

With only 25% of entrepreneurs seeking professional help for mental health issues despite widespread need, there's a dangerous gap between struggle and support.⁹

Building a robust support network involves multiple layers, including professional mentorship, peer communities, mental health professionals when needed, and personal relationships that exist outside of your business identity.

Consider joining entrepreneur mastermind groups, attending local business meetups, or even scheduling regular coffee meetings with fellow founders.

These connections serve as both professional resources and personal anchors during challenging times.

A rested, supported, and mentally healthy founder makes better decisions, leads more effectively, and builds more sustainable businesses.

Whether it's therapy, coaching, or simply regular check-ins with trusted advisors, investing in your mental health is investing in your business's future.

True balance brings self-discovery, compassion, joy, and energy.

In a world where entrepreneurial burnout has become commonplace, choosing a different path—one that honors both your ambitions and your humanity—is itself an act of innovation.

Be gentle with yourself and enjoy the journey.

Life is curious; we contain multitudes; expand your aperture—life is happening with every shifting perspective.

Until next time, stay curious and be kind to yourselves!

-Sonia a.k.a. SuperSonic

For more information on Rúna and her programs, visit https://truepowerinstitute.com.

Sources

¹ "17 Mental Health Statistics for Entrepreneurs (2024)." Founder Reports, 18 Mar. 2025, founderreports.com/entrepreneur-mental-health-statistics/.

² "Essential Entrepreneur Burnout Statistics In 2024." ZipDo, 24 Apr. 2024, zipdo.co/statistics/entrepreneur-burnout/.

³ "Entrepreneur Burnout Statistics Statistics: ZipDo Education Reports 2024." ZipDo, zipdo.co/entrepreneur-burnout-statistics/.

⁴ "Entrepreneur Mental Health and Burnout Statistics." Lifehack Method, 17 Dec. 2024, lifehackmethod.com/blog/entrepreneur-mental-health-statistics/.

⁵ Wilder, Joey. "Here's What Entrepreneurs Fear Most in 2025 — and My 7 Secrets to Overcoming Them." Entrepreneur, 23 Jan. 2025, www.entrepreneur.com/leadership/top-entrepreneurial-fears-for-2025-and-7-ways-to-overcome/485674.

⁶ "Join the FREE Wellness Entrepreneur Success Summit 2025." Wellness Entrepreneur Success Summit, wellnessentrepreneursuccesssummit.com/.

⁷ Todorov, Georgi. "How to Optimize Your Personal Health and Well-Being in 2025 — A Guide for Entrepreneurs." Entrepreneur, 22 Mar. 2025, www.entrepreneur.com/living/how-to-optimize-your-personal-health-and-well-being-in-2025/488164.

⁸ de Mol, Eva, and Jeff Pollack. "What Makes Entrepreneurs Burn Out." Harvard Business Review, 10 Apr. 2018, hbr.org/2018/04/what-makes-entrepreneurs-burn-out.

⁹ "Entrepreneur Burnout Statistics: Latest Data & Summary." WiFiTalents, 17 June 2024, wifitalents.com/statistic/entrepreneur-burnout/.

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